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Chief Revenue Officer! / B2B Succcess Model, by Carl Moe
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Not every company has a Chief Revenue Officer (C.R.O.) position but every company does have a Chief Revenue Officer. It is the perosn whose responsibilities include generating sufficient revenue to fund the business, deliver a profit and grow the company. Aliases include CEO, President, Owner, COO, VP Sales, etc. This book defines the four core processes the Chief Revenue Officer must manage or they will manage the CRO.
- Sales Rank: #1893043 in Books
- Published on: 2011-11-01
- Number of items: 1
- Binding: Paperback
- 144 pages
Review
This book contains a wealth of wisdom drawn from hands on experience about generating business revenue. Carl has produced a very practical roadmap for developing and managing a revenue stystem that results in realistic sales forecasts, a highly motivated sales force, and, most importantly, revenue. --Glen Castore, PhD. Entrepreneur
I've ben involved with many early-stage high potential companies in my life as a venture capital investor. In each one, the most critical issues almost always involved sales forecasting. Faulty sales forecasting systems are like faulty hearts - inevitabley they lead to the death of the company. The system descrived in this book is based on proven concepts and just works. It's simple but powerful. It can save your company. --Doug Johnson, Venture Capital Investor
I bought the $20 book, read the topics I wanted in 20 minutes and saved $20,000 of consultant fees - the best read in my 20 years of driving revenues. --Laura Sailor, EVP Business Development
About the Author
Carl Moe's background includes decades of executive roles (CEO, President, COO, EVP and C.R.O.) in global, growth organizations. He has conducted business in 14 countries outside North America and holds both engineering & business degrees from the University of Michigan
Most helpful customer reviews
0 of 0 people found the following review helpful.
Don't waste your valuable time
By MwyTky
Talk about stating the obvious. I do not think there is a new or innovative thought in this whole book. If you've been in sales, marketing, or any business function for that matter, you should already know everything in this book. Now, I know that there are very few new ideas in this world. I like to read business books and usually learn something I didn't know. When I don't learn something I didn't know, I usually still enjoy the reminders, as we all lose focus from time to time. However, this book was so dull and the content so obvious that it didn't educate me OR invigorate me. It completely fell flat.
0 of 0 people found the following review helpful.
Great Read!
By Joseph Koenig
This is a clear and concise discussion of what to focus on to increase your revenues. He teaches you to ask the right questions to get the factual answers you need to make sure you focus your efforts on what really matters. This is a must read if you want to improve your sales effectiveness and efficiency.
0 of 0 people found the following review helpful.
Great Read. Must Read
By TheMayor
This book helps put into focus true forecasting. Keeping it simple... Keeping it real. I would reccomend this to anyone in a sales leadership role.
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